With the holiday season in full swing, retailers and e-commerce stores are once again competing with the lowest prices and best bargain deals to draw in new customers and increase sales. Nearly 190 million people shopped from Thanksgiving Day through Cyber Monday, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
This year, more and more shoppers are ditching the crowded lines in-store and opting to shop online in the comfort of their own home. Deloitte forecasts retailers’ digital sales to amount to $144-$149 billion this holiday season, with e-commerce sales expected to grow between 14-18 percent. Holiday shopping on smartphones in particular is expected to rise 6 percent from 2018.
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