In recent years, the world has witnessed a major change in the way personal data is managed and protected.
EU General Data Protection Regulation (GDPR) and other regulatory initiatives have granted consumers powerful new rights to determine how organizations collect and use personally identifiable information (PII). Companies that hold on to personal data without consent, or who fail to employ adequate measures to protect it, may face stringent penalties.
Yet, there is one important exception. Anonymized data – information held without key details to prevent identification – is exempt from the rules.
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